Tandy Leather Black Friday Sale

In the high-stakes world of retail, I played a pivotal role as the creative director and graphic designer for Tandy Leather's 2022 Black Friday Sale for the third consecutive year. My responsibilities extended beyond design, encompassing the establishment of the visual identity and overseeing the production of a captivating printed direct mail piece, along with crafting digital assets for web and social media. This project demanded collaborating and meticulous attention to detail, including the creation of store support materials for over 100 store locations in the U.S. and Canada. This involved the thoughtful versioning of the direct mail piece, promotional signage, and price bulk signs for both U.S. and Canadian markets. Furthermore, the campaign extended its reach into the digital sphere, with added assets for the Cyber Monday Sale. These digital elements were strategically deployed across the Tandy Leather website, MMS, and various social media platforms, ensuring a comprehensive and engaging online presence. The outcome was a seamlessly integrated and omni-channel campaign that delivered results and left a lasting impression across print, social media, and digital marketing channels.